Privacy Policy

Superfeet Worldwide, Inc. is strongly committed to protecting the privacy of its online users. We do not collect personally identifiable information about individuals, except when it is knowingly provided by such individuals. We do not share voluntarily provided, personally identifiable information for any purpose other than its intended use.

Superfeet Worldwide, Inc. believes that privacy on the Web is important, and we encourage you to read our privacy policy carefully, so that you will clearly understand our commitment and our method of collecting and using information.

Information Collection and Use

Superfeet Worldwide, Inc. collects personally identifiable information when you use certain features of this website. Superfeet Worldwide, Inc. uses the information collected to fulfill your requests for information, products and services.

Web Log File Data

We collect some basic web log file data about site visitors. This information includes domain names, website traffic and server usage statistics. This information is used for site management and administration and to improve the content and overall performance of our site.

Data Controller and Owner

Superfeet Worldwide, Inc.,
customercare@superfeet.com 

Types of Data collected

Among the types of Personal Data that this Website collects, by itself or through third parties, there are: Cookie, Usage data, First Name, Last Name and Email address.

Other Personal Data collected may be described in other sections of this privacy policy or by dedicated explanation text contextually with the Data collection.

The Personal Data may be freely provided by the User, or collected automatically when using this Website.

Any use of Cookies - or of other tracking tools - by this Website or by the owners of third party services used by this Website, unless stated otherwise, serves to identify Users and remember their preferences, for the sole purpose of providing the service required by the User.

Failure to provide certain Personal Data may make it impossible for this Website to provide its services.

Users are responsible for any Personal Data of third parties obtained, published or shared through this Website and confirm that they have the third party's consent to provide the Data to the Owner.

Mode and place of processing the Data

Methods of processing

The Data Controller processes the Data of Users in a proper manner and shall take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Data Controller, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Data Controller at any time.

Place

The Data is processed at the Data Controller's operating offices and in any other places where the parties involved with the processing are located. For further information, please contact the Data Controller.

Retention time

The Data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the User can always request that the Data Controller suspend or remove the data.

The use of the collected Data

The Data concerning the User is collected to allow the Owner to provide its services, as well as for the following purposes: Displaying content from external platforms, SPAM protection, Interaction with external social networks and platforms, Access to third party services' accounts, Remarketing and Behavioral Targeting, Advertising, Hosting and backend infrastructure, Analytics, Handling payments, Contacting the User, RSS feed management, Content performance and features testing (A/B testing) and Managing contacts and sending messages. 

The Personal Data used for each purpose is outlined in the specific sections of this document. 

Facebook permissions asked by this Website

This Website may ask for some Facebook permissions allowing it to perform actions with the User's Facebook account and to retrieve information, including Personal Data, from it.

For more information about the following permissions, refer to the Facebook permissions documentation and to the Facebook privacy policy.

The permissions asked are the following:

Basic information

By default, this includes certain User’s Data such as id, name, picture, gender, and their locale. Certain connections of the User, such as the Friends, are also available. If the user has made more of their data public, more information will be available.

Interests

Provides access to the user's list of interests.

Likes

Provides access to the list of all of the pages the user has liked.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Access to third party services' accounts

These services allow this Website to access Data from your account on a third party service and perform actions with it.

These services are not activated automatically, but require explicit authorization by the User.

Access to the Facebook account (This Website)

This service allows this Website to connect with the User's account on the Facebook social network, provided by Facebook Inc.

Permissions asked: Interests and Likes.

Place of processing : USA – Privacy Policy

Advertising

These services allow User Data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on this Website, possibly based on User interests.

This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.

Some of the services listed below may use Cookies to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Website. For more information, please check the privacy policies of the relevant services. 

Amazon Mobile Ads (Amazon)

Amazon Mobile Ads is an advertising service provided by Amazon.com, Inc.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy 

Bing Ads (Microsoft Corporation)

Bing Ads is an advertising service provided by Microsoft Corporation.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy 

Google AdSense (Google)

Google AdSense is an advertising service provided by Google Inc. This service uses the “Doubleclick” Cookie, which tracks use of this Website and User behavior concerning ads, products and services offered.

Users may decide to disable all the Doubleclick Cookies by clicking on: google.com/settings/ads/onweb/optout?hl=en.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy

Redvertisement Ads (redvertisement GmbH)

Redvertisement is an advertising service provided by redvertisment GmbH.

Personal Data collected: Cookie and Usage data.

Place of processing : Germany – Privacy Policy – Opt out link in the privacy policy

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Analytics collected directly (This Website)

This Website uses an internal analytics system that does not involve third parties.

Personal Data collected: Cookie and Usage data.

Display Advertising extension for Google Analytics (Google)

Google Analytics on this Website might use Google's Interest-based advertising, 3rd-party audience data and information from the DoubleClick Cookie to extend analytics with demographics, interests and ads interaction data.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy – Opt Out

Facebook Ads conversion tracking (Facebook)

Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on this Website.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy 

Google AdWords conversion tracking (Google)

Google AdWords conversion tracking is an analytics service provided by Google, Inc. that connects data from the Google AdWords advertising network with actions performed on this Website.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy

Google Analytics (Google)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy – Opt Out

KISSmetrics (KISSmetrics)

KISSmetrics is an analytics service provided by Kissmetrics Inc.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy – Opt Out

Web-Stat live (Web Tracking Services, LLC.)

Web-Stat live is an analytics service provided by Web Tracking Services, LLC.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy

Contacting the User

Contact form (This Website)

By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

Personal Data collected: Email address, First Name and Last Name.

Mailing List or Newsletter (This Website)

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Website. Your email address might also be added to this list as a result of signing up to this Website or after making a purchase.

Personal Data collected: Email address.

Content performance and features testing (A/B testing)

The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Website.

Google Website Optimizer (Google)

Google Website Optimizer is an A/B testing service provided by Google Inc.
Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy

Displaying content from external platforms

These services allow you to view content hosted on external platforms directly from the pages of this Website and interact with them.

If a service of this kind is installed, it may still collect web traffic data for the pages where the service is installed, even when users do not use it. 

Youtube video widget (Google)

Youtube is a video content visualization service provided by Google Inc. that allows this Website to incorporate content of this kind on its pages.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy 

Vimeo video (Vimeo, LLC)

Vimeo is a video content visualization service provided by Vimeo, LLC that allows this Website to incorporate content of this kind on its pages.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy 

Google Maps widget (Google)

Google Maps is a maps visualization service provided by Google Inc. that allows this Website to incorporate content of this kind on its pages.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy

Handling payments

Payment processing services enable this Website to process payments by credit card, bank transfer or other means. To ensure greater security, this Website shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.
Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment. 

Authorize.Net (Authorize.Net)

Authorize.Net is a payment service provided by Authorize.Net.

Personal Data collected: Various types of Data as specified in the privacy policy of the service.

Place of processing : USA – Privacy Policy

Hosting and backend infrastructure

These services have the purpose of hosting data and files that enable this Website to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Website. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Amazon Web Services (Amazon)

Amazon Web Services is a hosting service provided by Amazon.com Inc.

Personal Data collected: Various types of Data as specified in the privacy policy of the service.

Privacy Policy

Interaction with external social networks and platforms

These services allow interaction with social networks or other external platforms directly from the pages of this Website.

The interaction and information obtained by this Website are always subject to the User’s privacy settings for each social network.

If a service enabling interaction with social networks is installed it may still collect traffic data for the pages where the service is installed, even when Users do not use it.

Twitter Tweet button and social widgets (Twitter)

The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter Inc.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy

Buffer button and social widgets (Buffer)

The Buffer button and social widgets are services allowing interaction with the Buffer service provided by Buffer.

Personal Data collected: Cookie and Usage data.

Place of processing : UK – Privacy Policy

Facebook Like button and social widgets (Facebook)

The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook Inc.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy

Managing contacts and sending messages

These services make it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.

These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

Mailchimp (Mailchimp)

Mailchimp is an email address management and message sending service provided by Mailchimp Inc.

Personal Data collected: Email address.

Place of processing : USA – Privacy Policy 

Remarketing and Behavioral Targeting

These services allow this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User.

This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity. 

AdWords Remarketing (Google)

AdWords Remarketing is a Remarketing and Behavioral Targeting service provided by Google Inc. that connects the activity of this Website with the Adwords advertising network and the Doubleclick Cookie.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy – Opt Out

DoubleClick for Publishers Audience Extension (Google)

DoubleClick for Publishers Audience Extension is a Remarketing and Behavioral Targeting service provided by Google Inc. that tracks the visitors of this Website and allows selected advertising partners to display them targeted ads across the web.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy

Facebook Remarketing (Facebook)

Facebook Remarketing is a Remarketing and Behavioral Targeting service provided by Facebook Inc. that connects the activity of this Website with the Facebook advertising network.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy

Remarketing through Google Analytics for Display Advertising (Google)

Google Analytics for Display Advertising is a Remarketing and Behavioral Targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy – Opt Out

RSS feed management

These services allow this Website to manage RSS feeds and the distribution of their content. Depending on the characteristics of the service used, these services may be used to insert ads within the content and to gather statistics data from them.

Feedburner (Google)

Feedburner is a service to manage RSS feeds provided by Google Inc. It allows the collection of statistics on what content is consumed and to insert ads in it.

Personal Data collected: Cookie and Usage data.

Place of processing : USA – Privacy Policy

SPAM protection

These services analyze the traffic of this Website, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

VERSCaptcha (Versatility Werks)

VERSCaptcha is a SPAM protection service provided by Versatility Werks.

Personal Data collected: Various types of Data as specified in the privacy policy of the service.

Place of processing : USA – Privacy Policy 

Further information about Personal Data

The Service is not directed to children under the age of 13

Users declare themselves to be adult according to their applicable legislation. Minors may use this Website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Website.

Information about Cookies

Advertising

These Cookies are necessary for the functioning of the services filed under the section ”Advertising”.

MUID, ANON, MH, ACH01, TOptOut

Bing Ads Cookies.

exchange_uid, _drt_, FLC, id, __gads

Google AdSense Cookies. 

Analytics

These Cookies are necessary for the functioning of the services filed under the section ”Analytics”.

_ut*, _ga*

Google Analytics Cookies.

km_*, kvcd

KISSmetrics Cookies.

Since the installation of third party Cookies and other tracking systems through the services used within this Website can not be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, consult the privacy policy for the respective third party services listed in this document.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Data Controller, in Court or in the stages leading to possible legal action arising from improper use of this Website or the related services.
The User declares to be aware that the Data Controller may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular services or the collection and processing of Personal Data upon request.

System Logs and Maintenance

For operation and maintenance purposes, this Website and any third party services may collect files that record interaction with this Website (System Logs) or use for this purpose other Personal Data (such as IP Address). 

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Data Controller at any time. Please see the contact information at the beginning of this document.

The rights of Users

Users have the right, at any time, to know whether their Personal Data has been stored and can consult the Data Controller to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to the Data Controller at the contact information set out above.

This Website does not support “Do Not Track” requests.
To determine whether any of the third party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. If a User objects to any of the changes to the Policy, the User must cease using this Website and can request that the Data Controller removes the Personal Data. Unless stated otherwise, the then-current privacy policy applies to all Personal Data the Data Controller has about Users.

Information about this privacy policy

The Data Controller is responsible for this privacy policy. 

Definitions and legal references

Personal Data (or Data)

Any information regarding a natural person, a legal person, an institution or an association, which is, or can be, identified, even indirectly, by reference to any other information, including a personal identification number. 

Usage Data

Information collected automatically from this Website (or third party services employed in this Website ), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Website) and the details about the path followed within the Website with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using this Website, which must coincide with or be authorized by the Data Subject, to whom the Personal Data refer. 

Data Subject

The legal or natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural person, legal person, public administration or any other body, association or organization authorized by the Data Controller to process the Personal Data in compliance with this privacy policy.

Data Controller (or Owner)

The natural person, legal person, public administration or any other body, association or organization with the right, also jointly with another Data Controller, to make decisions regarding the purposes, and the methods of processing of Personal Data and the means used, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website. 

This Website

The hardware or software tool by which the Personal Data of the User is collected.

Cookie

Small piece of data stored in the User's device.


Legal information

Notice to European Users: this privacy statement has been prepared in fulfillment of the obligations under Art. 10 of EC Directive n. 95/46/EC, and under the provisions of Directive 2002/58/EC, as revised by Directive 2009/136/EC, on the subject of Cookies. This privacy policy relates solely to this Website.

Data Security

Superfeet Worldwide, Inc. makes every reasonable effort to ensure that all of the transactions that occur on our website are secure. When purchasing our products through the Superfeet Worldwide, Inc. website, all personally identifiable data is encrypted with Secure Socket Layer (SSL) encryption. SSL is the industry standard protocol.

Subscriptions

If you subscribe to a newsletter or other publication distributed by Superfeet Worldwide, Inc. via e-mail, we will keep your e-mail address in a private distribution list. We do not use this e-mail address list for any other purpose, and we only add individuals at their request. At any time, you may opt out by using the unsubscribe link provided on our website and in the publication e-mail, which will remove your information from the distribution list for that publication.

Third-Party Service Providers 

Superfeet Worldwide, Inc. may engage reputable third-party vendors to help us manage our website and allow us to better service our visitors. Superfeet Worldwide, Inc. never shares with third parties any personally identifiable information you provide when requesting information, except as required by law. 

Links To Other Sites 

This site may have links to other sites we think may be of interest to our visitors. Their purpose is to provide visitors with convenient access to other sites that might interest them. A link to another site does not imply an endorsement of the site's content or services.

We are not responsible for the privacy practices of sites not owned by Superfeet Worldwide, Inc. We encourage you to be to read privacy statements at any site that collects personally identifiable data.

E-mail Communication 

Superfeet Worldwide, Inc. does not collect your e-mail address unless you voluntarily submit it to us or choose to communicate with us via e-mail. We do not sell or rent any e-mail addresses. When you send email in to Superfeet Worldwide, Inc. via the Superfeet Worldwide, Inc. website, your message and e-mail address will be forwarded to the appropriate department within Superfeet Worldwide, Inc.

How We Use the Information

Superfeet Worldwide, Inc. uses the information you provide to fulfill your online request, facilitate customer service and inform you of our services. We do not rent, sell or otherwise provide visitors' personal information to third parties, such as marketers.

It is possible that we could be forced to disclose personally identifiable user information in response to a search warrant, subpoena, or court order; that can happen to any organization keeping records. Disclosures may also be appropriate to protect our legal rights and the security or integrity of our website, or to avoid liability. Those kinds of disclosures are highly unlikely, but possible.

Policy Changes

We will promptly post any changes to our privacy policy on the Superfeet Worldwide, Inc. website.

Deletion and Removal of Information

Non-identifiable information in our database will not be deleted. Like all responsible website publishers, Superfeet Worldwide, Inc. maintains backup files as a protection against natural disasters, equipment failures, or other disruptions. Backup files protect you and us because they lower the risk of losing valuable data. Removing a record from our main files does not remove that record from any backup systems. It may take up to six months before all the information in a backup record is completely erased through the normal recycling of backup files. In the meantime, as long as backup records exist, they receive the same privacy and security protections as our other records.