Battling Bacteria: Superfeet Employs AgION® Antimicrobial Technology in its Line of Trim-to-Fit Insoles
New Treatment on Insoles Helps Suppress Bacteria and Foot Odor
Superfeet Worldwide, Inc. will begin using AgION® Antimicrobial Protection on all of its Trim-to-Fit premium insoles in 2007. AgION Technologies, Inc. is highly respected as one of the world's leading antimicrobial engineering companies, sustaining partnerships with many leading brands such as DuPont, Motorola, Adidas and Honeywell. AgION® Antimicrobial is an environmentally-friendly, silver-based solution used in diverse markets that has been incorporated into numerous products including textiles, shoes, cell phones and keyboards.
Meeting a Need
Acknowledging the appropriate timing of this new technology to meet consumers' growing demand for solutions to bacteria and foot odor, Superfeet Research and Development Project Manager Ward Collins believes the introduction of such a product will meet the insole industry's specific need for advanced bacterial protection and odor control. "Foot odor can be a big problem that the insole and footwear industries need to address. Introducing AgION® Antimicrobial into our largest product line will actively meet the need for odor-causing bacteria solutions. The combination of Superfeet premium insoles and an earth-friendly antimicrobial creates a valuable product that will cut down on the growth of harmful bacteria while providing excellent support and comfort."
AgION® antimicrobial top cover treatments were introduced with Superfeet's new Orange and Berry insoles in January 2007, and as of Spring 2007 will be featured on all Superfeet Trim-to-Fit products. The company also plans to include AgION® on their Custom products in the immediate future.
Based in Ferndale, Washington, Superfeet Worldwide, Inc. has remained the insole industry's leading designer and manufacturer for 30 years. Originally a sports division of one of the world's top podiatry labs, Northwest Podiatric Laboratory, Superfeet began designing and fabricating custom insoles in 1977. Their product line has since expanded to include Trim-to-Fit and Easy-Fit Premium Insoles for every type of sport and casual activity, in every type of footwear. REI awarded Superfeet with their 2002 Vendor Partnership Award in the Outdoorwear Division - Superfeet is the only insole company to win this award. In addition, Superfeet earned the 2004 Editor's Choice Award from Trail Runner Magazine for Best Trail Running Insole, and Camping Life Magazine Editor's Choice Award for Top Gear in 2004. In 2006, Superfeet was featured in the New York Times, InStyle Magazine, Sporting Goods Business, The Seattle Times, Ski Press, WalkAbout Magazine, Performance Sports Retailer, Compact Equipment Magazine, Real Simple Magazine, and Lucky Magazine.
For more information on Superfeet Worldwide, Inc., visit their website at www.superfeet.com.
Superfeet Worldwide, Inc.
1820 Scout Place
Ferndale, WA 98248
800-634-6618 ext. 6619