Press Release

Superfeet Nominated as IRRA Vendor of the Year

Congratulations to Brooks on their winning nomination!

DECEMBER 13, 2011 - Superfeet Worldwide Inc. was nominated as one of four companies for the Independent Running Retailers Association (IRRA) Vendor of the Year. The other nominees included running shoe companies Brooks, Saucony and New Balance.

Everyone at Superfeet would like to congratulate Brooks on winning the award, and thank all IRRA members for nominating us alongside such challenging and worthy competition. Superfeet Eastern Sales Manager Mike Houser says, "It's cliché, but true that it's exciting to be nominated alongside Brooks, Saucony, and New Balance. It's distinctive to be included in that company as the only non-footwear brand. We work very hard to be valuable to the running community and this nomination really validates that effort."

The IRRA based their nominations for Vendor of the Year on the following criteria:

• Product consistency and marketing integration for either Footwear, Apparel or Accessories
• Commitment to Independent Specialty Running Channel
• Customer Service Excellence and Initiatives
• Specialty Running Marketing and Community Initiatives
• Retailer Profitability

The Independent Running Retailers Association includes around 150 member dealers around the United States, and was formed to promote the interests of independent specialty running retailers. Their mission is to provide a forum to achieve excellence through education, communications, research, advocacy and member discount programs as well as to provide a support network to help independent businesses grow. Learn more at www.theirra.com.

Brooks Sports is a leading running company that designs and markets high-performance men's and women's running shoes, apparel and accessories in more than 40 countries worldwide. They are dedicated to inspiring people to run and be active by creating innovative gear that keeps them running longer, farther, faster and happier. Visit www.brookssports.com.

Superfeet Worldwide Inc. is the premium insole industry's leading designer and manufacturer. Originally the sports division of Northwest Podiatric Laboratory, Superfeet's product line now includes Custom, Trim-to-Fit™ and Easy-Fit™ Premium Insoles designed for every type of sport and footwear to support healthy feet and active lifestyles. Superfeet is an ESOP company, and is 30% fully owned by its employees.