Press Release

Superfeet Restyles Easy-Fit Insole Packaging to Appeal to Public

New Look is Vibrant Yet Sophisticated

The new elegant look maintains Superfeet's traditional colored packaging, but sets it apart from the sporty design of the company's Trim-to-Fit™ products.

Superfeet's goal after months of demographic research and creative wielding, was to create new excitement in consumers and retailers about an already successful product line. Three bold but soft colors differentiate each product, making it easy to tell them apart at a glance. Simple line-drawings add style and simplicity, conveying a strong sense of consumer product knowledge. With this classy new look, Superfeet expects consumers will be attracted to the packaging and will more easily identify which product is best for them. VP Sales Brad Parry says, "Our new Easy-Fit packaging will help bring noteworthy attention to a fantastic product that is a vital addition to one's dress footwear."

In addition to the previous English and Spanish text, French and German have also been added to the new packaging design, making the Easy-Fit line more accessible to the European as well as North American market.

Superfeet originally introduced the Easy-Fit High Heel insole in 2000 under the name Footnotes, providing the marketplace with the first lightweight insert to relieve pressure and toe crowding in high heeled shoes.

The current patented trio of 3/4-length insoles includes a men's flat, a women's flat for footwear 1" or lower, and a women's high heel for footwear with a heel 1" or higher. The Easy-Fit line helps center the foot, reduce pronation and naturally cushion heel impact for all arch types.

The men's and women's flat insoles feature an impression stabilizer and optimal flex design to avoid excess movement within the shoe and maintain support and function in a lightweight device. The women's high heel insole helps redistribute body weight from the ball of the foot, improving stability and reducing muscle fatigue, blisters, pump bumps and knee pain.

The Easy-Fit line is available at a wide range of retailers including Nordstrom, Fleet Feet Sports and many casual shoe stores.