Press Release

Superfeet Introduces Brand-New Cold Weather Insoles for Women and Men

hotPINK™ and REDhot™ Poised to Hit the Ski and Snowboard Markets

The advanced design technology of the new hotPINK™ for women and REDhot™ for men builds on the original cold weather protection offered by their forerunner, the Superfeet Wintergreen Premium Insole, which was discontinued in May 2008.

"It's exhilarating to create a new product that we know has been absent from other company's lines," says Superfeet Product Manager Ward Collins. "The ski and snowboard markets have long needed an insole that not only addresses the heat issue, but also provides biomechanical performance and edge control. With the REDhot and hotPINK, this product finally exists."

Consistent with the company's proprietary Encapsulating Stabilizer System™ [ESS]™, the gender-specific shapes of REDhot and hotPINK are designed to provide support, shock absorption, power transmission and edge control that help skiers and snowboarders improve their performance. The REBOUND™ high-density hybrid EVA foam full length on both models offers maximum forefoot flex, and the patented stabilizer cap provides stability and alignment to the rearfoot. An all-new heat management system combines an Outlast® Adaptive Comfort® top cover with Superfeet's new Thermo-Foil™ and AirWeave™ technology layers to regulate temperature inside the footwear and protect the feet from cold.

The new products' visual appeal is consistent with Superfeet's 'color-coded' Trim-to-Fit® line, featuring bright colors and packaging with foil accents to appeal to younger customers who are accustomed to the hight-tech, high-energy look of snowboard and ski brands. Collins add, "We feel we've created a product that's edgy and aggressive, but true to our company's standards of consistently providing quality fit, comfort and performance."

Superfeet's new REDhot and hotPINK Premium Insoles are now available at select Superfeet dealers across the U.S. and Canada. To find a Superfeet dealer near you, visit www.superfeet.com.

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ABOUT SUPERFEET

Superfeet Worldwide Inc. is the premium over-the-counter insole industry's leading designer and manufacturer. As the sports division of Northwest Podiatric Laboratory, Superfeet began designing and fabricating custom insoles in 1977. Their product line has since expanded to include Trim-to-Fit® and Easy-Fit® Premium Insoles designed for every type of sport and footwear. Superfeet products have earned many accolades, and have been featured in numerous publications including The New York Times, InStyle, Sporting Goods Business, Ski Press, Performance Sports Retailer, Real Simple, Lucky, Backpacker, Running Intelligence, Footwear Intelligence, Shoe Retailing Today, and Open Air by USA Today. Superfeet currently distributes throughout North America, Europe, Australia and Asia. Visit www.superfeet.com for more information.