Press Release

Superfeet Launches All New High-Impact Insole for Industry and Sport

Superfeet releases new Orange Insole for men

Superfeet Worldwide, Inc. is launching a new men-specific trim-to-fit premium insole specifically designed to fit the unique shape of men's feet and footwear.  Drawing on the biomechanical knowledge and experience on which the company has built its reputation for over 30 years, Superfeet's Men's Orange Premium Insole combines the different technology of Superfeet's existing products to create a new generation of insoles.  Men's Orange is designed to improve the fit and performance of men's athletic footwear, as well as enhance the comfort of men's everyday footwear.

High Impact Insoles

Acknowledging the growing demand for industrial and high-impact activity premium insoles, Superfeet Project Manager Ward Collins agreed the introduction of such a product would meet a specific need for an evolving men's category for sport and industry.  "We're very excited to release a new product designed specifically to address the need for high-impact and endurance support, shock absorption and comfort.  The Orange is going to address a lot of problems with fatigue and pain experienced with prolonged standing and motion."

Designed primarily for footwear with removable insoles, the Men's Orange features a new forefoot shock pad for added comfort, while the shape and design of the new stabilizer cap provides exceptional support for those who stand, walk, hike or run for extended periods of time.  The Men's Orange also features AgION® antimicrobial top cover treatment, a prevention system for textiles and fabrics that reduces bacteria and helps prevent foot odor.

Men's Orange joins Superfeet's other Trim-to-Fit Premium Insoles: Green and Blue for everyday and athletic footwear, Black for low-volume shoes like dress or golf shoes, and Grey for cycling shoes, cowboy boots and skates.  Superfeet also boasts an extensive line of custom insoles as well as 3/4-length products for tighter-fitting dress shoes.

Superfeet's Orange Premium Insole launches at the January 2007 tradeshows.  

About Superfeet

Based in Ferndale, Washington, Superfeet Worldwide, Inc. has remained the insole industry's leading designer and manufacturer for 30 years.  Originally a sports division of one of the world's top podiatry labs, Northwest Podiatric Laboratory, Superfeet began designing and fabricating custom insoles in 1977.  Their product line has since expanded to include Trim-to-Fit and Easy-Fit Premium Insoles for every type of sport and casual activity, in every type of footwear.  REI awarded Superfeet with their 2002 Vendor Partnership Award in the Outdoorwear Division - Superfeet is the only insole company to win this award.  In addition, Superfeet earned the 2004 Editor's Choice Award from Trail Runner Magazine for Best Trail Running Insole, and Camping Life Magazine Editor's Choice Award for Top Gear in 2004.  In 2006, Superfeet was featured in the New York Times, InStyle Magazine, Sporting Goods Business, The Seattle Times, Ski Press, WalkAbout Magazine, Performance Sports Retailer, Compact Equipment Magazine, Real Simple Magazine, and Lucky Magazine.

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For more information on Superfeet Worldwide, Inc., visit their website at  www.superfeet.com.