Press Release

OUTSIDE Magazine Names Superfeet as One of America's Best Places to Work in 2011

Leading Insole Company Places 6th Out of 50 Companies

Superfeet Worldwide Inc. today was named to Outside Magazine's fourth annual "Best Places to Work" list. The full list and related story will be published in the September issue of Outside magazine, available on newsstands August 16, 2011.

Outside's "Best Places to Work" project celebrates innovative companies setting a new standard for a healthy work-life balance. The list was compiled with the help of the Outdoor Industry Association and Best Companies Group. The yearlong selection process began with an outreach effort that identified a wide range of non-profit and for-profit organizations with at least 15 employees working in the United States. Participating companies were then sent confidential employee-satisfaction surveys and employer-questionnaires to collect information about benefits, compensation, policies, job satisfaction, environmental initiatives, and community outreach programs.

All of the results were analyzed by Best Companies Group experts, who selected the 50 companies that strive to enhance their employees' enjoyment of active endeavors, and environmental and social involvement.

LaVonne Gordon, VP of People, Values and Culture at Superfeet says, "We are deeply honored and excited that our employees' response ranked Superfeet 6th out of 50 companies. Our successful business is a byproduct of having quality people work for us, not the other way around. Most companies treat employees as 'human capital.' They ask, 'What value and contribution do these people bring to our business?' At Superfeet we ask, 'What value and contribution can we bring to our people?'"

"These 50 companies are successful precisely because they support a proper work-life balance," says Michael Roberts, Executive Editor of Outside. "Happy workers that feel part of an active community are guaranteed to be more engaged and productive. And the companies on our list are offering amazing benefits: organic cafeterias, on-site fitness classes, reimbursements for gym memberships and ski passes, opportunities for on-the-clock community service, and much more."

Superfeet Worldwide happily employs close to 100 people in the Pacific Northwest and across the country. The company continues to grow each year and is over 30% employee-owned as part of their ESOP program (Employee Stock Ownership Plan). Superfeet continues to put people before profit, and cares deeply and passionately about what they do, how they do it and who they are - which results in excellent benefits for all employees and a fun, flexible work environment.