Press Release

Superfeet Announces 2010 Sponsored Athletes on Facebook

Revamped Sponsorship Program Benefits Insole Users and Company

FERNDALE, WA - MARCH 29, 2010 - Superfeet Worldwide Inc. announced the 20 winners of their newly revamped 2010 Sponsorship Program earlier this month on Facebook. The 2010 program differs from past years by the company's use of Facebook and other social media to create a contest for Superfeet users to win sponsorship for a year.

Based on the overwhelmingly positive response from Superfeet users, Susie Rickerts, Superfeet's Marketing Associate in charge of the sponsorship program, says, "In 2010 our sponsored athletes will get greater recognition, and our brand will be more prominently displayed within their athletic communities. We're excited about the possibilities these partnerships are already creating."

In previous years, Superfeet accepted requests for product sponsorship all year long, and sponsored athletes received a few pairs of insoles to use for their activities. This year's sponsorship package has expanded to include five pairs of Superfeet Premium Insoles and a large selection of logoed gear for each of the 20 selected athletes.

Out of over 40 submissions, sponsorships were granted to a wide range of athletes, from casual hikers to pro cyclists and weightlifters. Many of the winning athletes are planning events to support cancer research or to bring awareness to Iraq war victims, whereas others are focused on their goals of hiking the full Appalachian or Pacific Crest Trails or competing in the World Cup.

One of the main requirements of the sponsored athletes will be to communicate about their adventures, races, and travels throughout the year via Facebook posts, Tweets, blog entries or other social media sites.

The following athletes have Superfeet sponsorship in 2010:

1.   Peter Zurla - 70 yr. old climber / Grand Teton climb / Athletes for a Cure

2.   Mark Triebwasser - XTERRA elite cyclist

3.   Doug Hinckley - mountaineer / climbing Mt. Aconcagua in Argentina

4-5. Mark and Janelle Smiley - climbers / 50 Classic Climbs of North America

6.   Phil Ott - cyclist / pro downhill racing

7-8. Eirk Gilje and Patti Kulesz - hikers / Pacific Crest Trail / Hikestrong 2010 (Lance Armstrong Foundation

9.   Mike Ehredt - runner / Project America Run 2010 / run from OR to ME to remember Iraq deaths

10.  Todd Reeves - power lifter / Scottish Heavy Athletics

11-12. Hanna Williams and Matt Abbotts - hikers / Pacific Crest Trail

13-15. Brandon Imp, Kate Imp and Emily Ginger - hikers / Appalachian Trail / shooting documentary of hike

16-17. Denise and Henrik Van Ryzin - runners / trips to Ukraine, Alaska, San Diego, Florida, Hawaii

18.  Craig Fowler - cyclist and hiker

19.  Lorin Paley - telemark skier / World Cup athlete

20.  Erick Emsky - pro cyclist / US World Mountain Bike Championships

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ABOUT SUPERFEET

Superfeet Worldwide Inc. is the premium over-the-counter insole industry's leading designer and manufacturer. As the sports division of Northwest Podiatric Laboratory, Superfeet began designing and fabricating custom insoles in the mid-1970s. Their product line has since expanded to include Trim-to-Fit™ and Easy-Fit™ Premium Insoles designed for every type of sport and footwear. Superfeet products have earned many accolades, and have been featured in numerous reviews and publications. In 2008, Superfeet was awarded second place in Outside Magazine's BEST PLACES TO WORK list in the medium-sized company category (50-249 employees). Superfeet currently distributes throughout North America, Europe, Australia and Asia.