August 20, 2013

A FRESH LOOK: A TOUR OF SUPERFEET'S NEW PACKAGING

Wow. Creating packaging that clearly conveys the subtle, yet very important, differences between insoles took a good bit of creative thinking. We reimagined and redesigned the Superfeet full-length insole packaging from top to bottom and side-to-side.

We wrote and rewrote (and then rewrote some more) the descriptions and benefits for each of our products to help you find the right insole. Our goal is to help you feel confident that you found the insole that comfortably supports your foot in your footwear for whatever it is you plan to do. So, with that in mind, here’s what you can look for on the new Superfeet insole packaging.

The Fit Profile Icons

PROFILE

This describes the feel of the insole’s shape under the foot and heel. Think of it this way: a low-profile insole would be a good introduction to our products. The reason being no matter your arch type, the low-profile shape will accommodate your foot and make it easy to get used to basic support.

Now, depending on how easily your feet take to the feel of Superfeet’s support, you might want to move up a level and try a medium or high-profile insole.

And don’t worry - you have 60 days to try the level of support and decide if it’s right for your feet or make a switch to a different fit profile. No questions, no hassles – it’s why our Customer Care is one of the best in the business.

About the arch

    • Man oh man, when it comes to the arch there are A LOT of variables to be considered. Asking any of the Superfeet C. Peds and you'll see why.
    • So, we are preparing an in-depth look at how Superfeet thinks about feet and footwear. We promise to make it as entertaining as it is informative.
    • If you want to be one of the first notified when it’s live, sign up for our newsletter below.

Low profile is our most accommodating shape and provides support for the widest range of foot types.

Medium profile is our intermediate shape and provides basic support for most foot types.

High profile offers the most shape and provides maximum support for most foot types.

Volume

This describes the amount of room the insole is going to take up in your shoe.

Low volume fits in the widest range of footwear, including tight-fitting styles without removable insoles.

Medium volume takes up more room than low, but still fits a wide range of footwear.

High volume takes up the most room in the footwear.

If you are still not sure, turn the box and look for a deeper dive into the fit profile of that insole. We also provided a QR code for quick online access. If a QR code is not your thing, Customer Care's number is right there, too.

The Fit Profile is used on our site's Smart Wall as well. From there you can search for your insole by selecting your footwear type, foot shape, and volume. Or you can browse by material or activity.

New boxes arrive in stores this week. As always, submit a comment and let us know what you think.