July 31, 2013



Welcome. We are so glad you are here. This is Footnotes, Superfeet’s blog. We will be bringing you a new Footnote every week, and today you are reading the debut entry. We are busting at the seams with news to share. Right now you are visiting the all-new Superfeet.com. And this is just the beginning of the updates you’ll see.

Make yourselves at home

We redesigned this website for you. The new Smart Wall makes finding the right insole easy. The dealer locator pinpoints our retail partners so you know who has your insole before you leave the house. Essential foot health information is at your fingertips.

There’s a (retail) change in the air

In a few short weeks stores will start to restock with our new boxes, featuring the Fit Profile – a path to the proper Superfeet insole for you. The boxes also have a new secondary logo that will be popping up all over the place.

Big news

We are bringing two, count them, two, new products to market. One this year, and the other in early 2014. Our lightest and most innovative product in over 35 years, CARBON, and the new FLP2, the flip-flop with a built in Superfeet orthotic.

A real showstopper

We're at Outdoor Retailer Summer Market 2013 and we have a brand new booth. If you are going to the show stop by and say hi, and get your hands on CARBON and FLP2. We can’t wait to share them with you.

Now, take a minute to click around the new site. Enjoy.

We are going to take a nap.

Original Support. Untold Possibilities.