2013: CARBON arrives

Breakthrough design combines the strength of EVOLyte™, our new carbon fiber and blended polymer material with ultralight foam to create the most innovative, high performance Superfeet insole ever.

2012: Superfeet Worldwide UK is established in Edinburgh, Scotland

Superfeet Worldwide UK is established in Edinburgh, Scotland as the first wholly owned subsidiary outside of North America.

2011: Superfeet moves into a new 50,000 sq. ft. building in Ferndale.

2011: Superfeet launches the FLP - first ever patented suspension system with built in orthotic

2010: Outside Magazine again ranks Superfeet as one of the best places to work in the U.S.

2008: Outside Magazine ranks Superfeet as One of the Best Places to Work in the US.

2006: Superfeet Starts an Employee Stock Ownership Program

The partners decide the best way to preserve the company and its culture for future generations is to sell Superfeet to the employees. Now with 50% employee ownership, Superfeet continues to build value and plan for the road ahead.

2001: Not Just for Boots

Superfeet introduces Footnotes for dress shoes. The new 3/4 insoles for designer dress shoes and high heels help move Superfeet beyond the active, skiing and outdoor markets.

1996: Superfeet In-Shoe Systems Inc. becomes Superfeet Worldwide Inc.

Dennis, Chris, Randy and Scott change the company's legal name to better reflect the new worldwide market reach.

1995: Phil Oren FitSystem Workshops introduce Superfeet to a New Audience

Phil Oren’s belief in Superfeet inspired REI’s footwear and accessories buyer to visit our booth at the 1995 Outdoor Retailer Show - and to place their first order.

1995: First Overseas Order Shipped to Impact Trading in Japan

Takao Yokozawa became the longest-standing and largest international distributor, exclusively selling Superfeet products. The relationship is stronger than ever with Impact Trading sales increasing year after year.

1994: First Superfeet University

Superfeet moved to its Ferndale location. Jeff set up a dedicated training area with a workbench, tools, and custom and Trim-to-Fit products - dealers now came to him. The visits and the classes have set the standard for educating retail partners.

1993: Trim-to-Fit Program Launched

A critical point in Supefeet's history. The program was very expensive and came with tremendous risk, but it signals the moment the brand started to gain wide recognition in the outdoor and sporting industries.

1993: Superfeet moves to Ferndale

Growth due to the Trim-to-Fit program required more space. Superfeet moved a couple miles South to Ferndale, Washington.

1986: A Focus on the Medical Market

Established the Superfeet Medical Division with dedicated staff, support materials and packaging.

1985: Superfeet Canada Established

Canadian distribution played a key role in building Superfeet's reputation with ski customers in Vancouver and Whistler, BC.

1980: First Trim-to-Fit insole, SoftRunner, Launched

The first biomechanically correct insole, the SoftRunner, which became the GREEN, our biggest seller and the insole that launched an industry.

1979: The Insta-Ski-Thotic hits the slopes

To the delight of skiers everywhere, the breakthrough Insta-Ski-Thotic technology helped boot fitters craft custom orthotics in 40 minutes—rather than 6 weeks for a typical custom orthotic - using Superfeet's iconic Fit Center chair.

1979: Bauer Hockey Supreme 100

Dennis begins consulting with Bauer Hockey product manager, Randy Curran. The result was the Bauer Supreme 100, the skate that revolutionized the way players considered the fit and feel of their boots.

1978: The Educated Approach

In the late ‘70s, no one knew about orthotic insoles. Simple, effective training was crucial for retail staff to be successful. Chris, Dennis and Sven developed an early education program to offer as a clinic.

1977: Superfeet launched as Superfeet In-Shoe System

Superfeet was started with a promise: to create a first class product with as much medical knowledge could be built into it – something that could truly, affordably, help people. That promise holds true today.

1976: Dennis begins consulting with Sven Coomer product manager and boot designer at Nordica

Dennis develops the boot expander. It's the start of the Lab's Sport's Medicine Division's stellar reputation to enhance fit and performance for high profile athletes.

1974: Chris joins the Lab as Dennis' partner

Over the next 40 years, Dennis and Chris champion podiatric biomechnaics, pioneer new concepts and develop innovative materials in the field of sports medicine.

1965: Dennis and Chris meet

After crossing paths several times, the two finally stop to talk. Hours later, the conversation had turned into a friendship and marked the beginning of their professional collaboration.

1964: Dennis purchases Northwest Podatric Laboratory in Lynden, Washington

The Lab is the R&D playground for Dennis’ inventive mind. He developed a knack for casting molds and producing product, and quickly discovered new and better methods for doing both.

1962-1964: Dennis starts making custom orthotics for amputees' ski boots

At a ski shop, Dennis started custom-fitting amputees with orthotic devices inside leather ski boots, giving crucial education and insight into dynamics of fit and function.

1962: Superfeet founder, Dennis Brown, meets Dr. Bill Pozer

Dr. Pozer introduces Dennis to the emerging field of custom orthotics and sponsors his study at the California College of Podiatric Medicine.

This is the slideshow headline

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.

Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. 

slide

Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. 

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.

slide

May 24, 2016

5 BEST SPOTS FOR A POST-WORKOUT BRUNCH IN NEW YORK

CARBON

Breakthrough design combines the strength of carbon fiber with ultralight foam to create one of our most innovative, high performance Superfeet insole ever.

slide

Randy

“We love our Superfeet, being on our feet all day takes a toll on the whole body. Thanks to Superfeet we stay swift on our feet while serving the citizens.”

Bright style - Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras mattis consectetur purus sit amet fermentum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Maecenas sed diam eget risus varius blandit sit amet non magna. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Donec sed odio dui. Aenean lacinia bibendum nulla sed consectetur. Donec ullamcorper nulla non metus auctor fringilla. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Nullam id dolor id nibh ultricies vehicula ut id elit.

Nulla vitae elit libero, a pharetra augue. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur blandit tempus porttitor. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Cras mattis consectetur purus sit amet fermentum. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.

  • Donec id elit non mi porta gravida at eget metus.
  • Etiam porta sem malesuada magna mollis euismod. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Nulla vitae elit libero, a pharetra augue. Maecenas sed diam eget risus varius blandit sit amet non magna.
  • Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam quis risus eget urna mollis ornare vel eu leo.

Bold style - Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras mattis consectetur purus sit amet fermentum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Maecenas sed diam eget risus varius blandit sit amet non magna. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Donec sed odio dui. Aenean lacinia bibendum nulla sed consectetur. Donec ullamcorper nulla non metus auctor fringilla. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Nullam id dolor id nibh ultricies vehicula ut id elit.

Nulla vitae elit libero, a pharetra augue. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur blandit tempus porttitor. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Cras mattis consectetur purus sit amet fermentum. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.

  • Donec id elit non mi porta gravida at eget metus.
  • Etiam porta sem malesuada magna mollis euismod. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Nulla vitae elit libero, a pharetra augue. Maecenas sed diam eget risus varius blandit sit amet non magna.
  • Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam quis risus eget urna mollis ornare vel eu leo.

Modern style - Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras mattis consectetur purus sit amet fermentum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Maecenas sed diam eget risus varius blandit sit amet non magna. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Donec sed odio dui. Aenean lacinia bibendum nulla sed consectetur. Donec ullamcorper nulla non metus auctor fringilla. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Nullam id dolor id nibh ultricies vehicula ut id elit.

Nulla vitae elit libero, a pharetra augue. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur blandit tempus porttitor. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Cras mattis consectetur purus sit amet fermentum. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.

  • Donec id elit non mi porta gravida at eget metus.
  • Etiam porta sem malesuada magna mollis euismod. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Nulla vitae elit libero, a pharetra augue. Maecenas sed diam eget risus varius blandit sit amet non magna.
  • Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam quis risus eget urna mollis ornare vel eu leo.




The Science Behind Our Products

Based on the principles of podiatric medicine, Superfeet’s shape, design and manufacture have set the standard for support and earned over 40 U.S. and International patents along the way. Superfeet insoles help adapt the flat, 2-dimensional midsoles of your footwear to your 3-dimensional foot. The distinct Superfeet shape helps to stabilize the foot, while the deep, structured heel cup and full-length foam provide support and comfort.

slide

Three Keys to Every Superfeet Product:

  1. Structured heel cup: Encapsulates and positions the soft tissue under the heel, maximizing natural shock absorption.
  2. Rearfoot support: The support you feel towards the back of your arch and the front of your heel is the distinct Superfeet shape stabilizing the rearfoot.
  3. Firm stabilization: A firm foam layer and a stabilizer cap combine to create the supportive shape that Superfeet are famous for.
slide

April 23, 2016

10 of the Best Weekend Backpacking Trips in the US

THE SUPERFEET DIFFERENCE

Since 1977, Superfeet has helped people accomplish some pretty amazing things by changing the way their shoes fit, feel and perform. All our biomechanically correct products are based on the principles of podiatric medicine and can help a wide range of foot health related issues.Superfeet founders Dennis and Chris designed the first pair of Superfeet based on the principles of podiatric medicine. The distinct shape was crafted to work in harmony with the foot in motion. For over 35 years, we’ve stayed true to making the best insoles on the planet. And we’re just getting started.

THE SUPERFEET DIFFERENCE

Since 1977, Superfeet has helped people accomplish some pretty amazing things by changing the way their shoes fit, feel and perform. All our biomechanically correct products are based on the principles of podiatric medicine and can help a wide range of foot health related issues.

Superfeet founders Dennis and Chris designed the first pair of Superfeet based on the principles of podiatric medicine. The distinct shape was crafted to work in harmony with the foot in motion. For over 35 years, we’ve stayed true to making the best insoles on the planet. And we’re just getting started.

slide
Since 1977, Superfeet has helped people accomplish some pretty amazing things by changing the way their shoes fit, feel and perform. All our biomechanically correct products are based on the principles of podiatric medicine and can help a wide range of foot health related issues.Superfeet founders Dennis and Chris designed the first pair of Superfeet based on the principles of podiatric medicine. The distinct shape was crafted to work in harmony with the foot in motion. For over 35 years, we’ve stayed true to making the best insoles on the planet. And we’re just getting started.