Superfeet Giving Update

Posted in: Company News

With every Superfeet purchase you are helping support important, impactful work that contributes to creating a world where all people thrive.

We recently made some updates to the Superfeet corporate giving program to put a spotlight on diversity and inclusion and protecting the planet, while retaining our long-term commitment to support basic, essential needs.  

Superfeet is pleased to announce two new partnerships for our 1% giving program:

Running Industry Diversity Coalition (RIDC)

Superfeet is proud to support and be part of the RIDC vision of a running industry committed to racial justice, where the BIPOC individuals are welcome, valued and amplified. Website: www.runningdiversity.com.

Protect our Winters (POW)

As a brand partner of Protect our Winters, Superfeet funding joins POW’s community of outdoor professionals, creatives, and influencers working together to advance non-partisan policies that help fight climate change. Website: protectourwinters.org.


In addition to POW and RIDC, three long-term Superfeet non-profit partners continue to be the beneficiaires of Superfeet giving dollars:

Conservation Alliance

Superfeet is a member company of this outdoor industry organization that helps to protect wild places for their habitat and recreation values. Superfeet funds will go directly to support annual grants awarded to conservation projects across North America. Website: conservationalliance.com.

Fisher House Foundation

This year’s Superfeet contribution will go directly to support the Fisher House Foundation Hero Miles Program, providing round-trip airline tickets to wounded, injured and ill service members and their families who are undergoing treatment at military or VA medical centers. Website: fisherhouse.org.

Our Hearts to Your Soles

Superfeet is a long-time supporter of Our Hearts to Your Soles, a series of annual nationwide events that provide people experiencing homelessness with new shoes, socks, and essential foot care. Superfeet provides financial and volunteer support for the Bellingham-based annual event. Website: heartstosoles.com.


Closer to home, Superfeet continues to support Pacific Northwest-based organizations through our annual local grant program.  Learn more about each of this year's local grant recipients and the important work they are doing below. 

Skookum Kids

Project: Camp Skookum, a quarterly 3-day outdoor retreat for foster care families who have been recently reunited.
Website: skookumkids.org

American Rivers

Project: Funding for the Maple Creek River access and restoration project.
Website: americanrivers.org/region/pacific

Whatcom Council on Aging

Project: Home delivery of nutritionally balanced meals to senior adults living on or near the Lummi reservation.
Website: whatcomcoa.org

Northwest Youth Services

Project: Support for prevention of a housing crisis and/or intervention services during a housing crisis for vulnerable teens and young adults.
Website: nwys.org

Ferndale Community Service Cooperative

Project: Family support programs to help fulfill basic needs of low-income Ferndale families
Website: ferndalecsc.org

Ferndale Food Bank

Project: Weekly summer onsite food distribution to local migrant farm workers
Website: ferndalefoodbank.org

Max Higbee Center

Project: General support for social and recreational programming for teens and young adults with developmental disabilities
Website: maxhigbeecenter.org

Interfaith Coalition

Project: Homelessness prevention program support
Website: interfaith-coalition.org

Rebound Families

Project: Family Advocacy Program support, helping families who are recovering and rebuilding from trauma.
Website: reboundfamilies.com


Superfeet also recently committed $100,000 in matching funds to the Whatcom Community Foundation Resilience Fund, to support area flood relief efforts.  We are pleased to say the match has already been met, but the need is still great.  Learn more here. 

November 24, 2021