Behind the Scenes: Meet Superfeet Employee-Owners

Superfeet Journey
Posted in: Company News

Superfeet insoles are helped along their journey from your shopping cart to your shoes by a happy group of hard-working people (we affectionately refer to ourselves as Superfeeters).

We are proud to be a 100% employee-owned company — all of us committed to making a positive difference in people’s lives, including yours. In celebration of National Employees Stock Ownership Plans (ESOP) Month, meet some of the incredible Superfeeters helping bring comfort and support to your feet.

Meet Christian from Marketing/Product Development

SUPERFEET: WHAT IS YOUR ROLE AT SUPERFEET? WHAT'S THE BEST PART ABOUT IT?  

CHRISTIAN:
I'm an Industrial Designer. My favorite part of my role is I’m able to solve problems and be creative while doing so. I took what I liked to do as a kid, and made it my career.

SUPERFEET: WHAT ARE SOME THINGS YOU LOVE ABOUT WORKING FOR A COMPANY LIKE SUPERFEET?   

CHRISTIAN:
I can gave back to causes I care about. Every employee LITERALLY can decide where our 1% Giving goes.

SUPERFEET: TELL US MORE ABOUT YOU.  

CHRISTIAN:
I’m an unapologetically goofy guy who enjoys biking, hiking, doodling and trying new things. How hard is flying?

Meet Olivia from Sales

SUPERFEET: WHAT IS YOUR ROLE AT SUPERFEET? WHAT'S THE BEST PART ABOUT IT?  

OLIVIA:
I'm a Field Service Representative. The best part of my role has been creating relationships with accounts of all shapes & sizes. It is a great feeling walking into an account & following up on previous conversations from the last interaction!

SUPERFEET: WHAT ARE SOME THINGS YOU LOVE ABOUT WORKING FOR A COMPANY LIKE SUPERFEET?   

OLIVIA:
There are endless answers here, but first I would have to say my fellow employee owners. I have never been a part of a company where instantly your coworkers become your friends. Next would be the products! Lastly, I love the travel opportunities I have been given working for Superfeet.

SUPERFEET: TELL US MORE ABOUT YOU.  

OLIVIA: 
I am a free-spirited soul trying to wander the world & pet every single dog I see along the way. I am obsessed with my two nieces, my entire family, and am lucky to have the coolest friends in the friendship game.

Meet Devon from Customer Care

SUPERFEET: WHAT IS YOUR ROLE AT SUPERFEET? WHAT'S THE BEST PART ABOUT IT?  

DEVON:
I am a Customer Care Representative for Superfeet. I love being able to chat with people from so many different walks of life, but more specifically I love when we get a customer that calls or emails in with a story of their success from Superfeet. So many times, people just need a little bit of relief and don’t know where else to turn. The joy I’ve seen something as simple as an insole bring has be amazing.

SUPERFEET: WHAT ARE SOME THINGS YOU LOVE ABOUT WORKING FOR A COMPANY LIKE SUPERFEET?   

DEVON:
Superfeet is such an employee and people-oriented company. There are many programs aimed at supporting our local community, charities, and employee owners. Superfeet does a great job at fostering a relationship between the business and employee owners, as well as between the employee owners and the community. Being a 100% employee owned company, you can tell the people here believe in the work they do and there is an extra sense of pride that comes with that.

SUPERFEET: TELL US MORE ABOUT YOU.  

DEVON: 
I love spending time with my family (wife, 9 and 8-year-old sons, and almost 1-year old daughter). If I’m not with them shooting hoops in the driveway or riding bikes around Birch Bay, you can catch me coaching youth sports teams from the elementary to high school level or watching a good documentary

Meet Jes from Customer Care

SUPERFEET: WHAT IS YOUR ROLE AT SUPERFEET? WHAT'S THE BEST PART ABOUT IT?  

JES:
I’m the Customer Care Supervisor.  My favorite part about my role is helping people find solutions, that not only help their feet, but improve their quality of life!  Having your feet feel good is key, and it can make or break a day, week, or even a year.

SUPERFEET: WHAT ARE SOME THINGS YOU LOVE ABOUT WORKING FOR A COMPANY LIKE SUPERFEET?   

JES:
I absolutely love the people, the most.  We have the best group of so many talented individuals, I feel lucky to have spent 8 years of my life here, so far.  I also love what we stand for.  We help people, not just feet!  We donate and give back to the community with Awesome hours.  I’m a proud employee-owner.

SUPERFEET: TELL US MORE ABOUT YOU.  

JES: 
I am a dog and cat Mom and love spending time with my family and friends (when we’re not stuck in quarantine).  In my free time, I enjoy snowboarding during the winter and skateboarding and swimming during the summer.

Meet The from Production

SUPERFEET: WHAT IS YOUR ROLE AT SUPERFEET? WHAT'S THE BEST PART ABOUT IT?  

THE:
I work in Production and my favorite parts of my job are working on the ME3D product and SKYFALL (insole assembly machinery). As you know, we work as a team and everyone cares about each other. Always helping as much as we can to get product ready to ship. 

SUPERFEET: WHAT ARE SOME THINGS YOU LOVE ABOUT WORKING FOR A COMPANY LIKE SUPERFEET?   

THE:
This is the best place to work! I can’t tell you how much I love it, but I feel like home every day I come to work. All the managers and supervisors really care about us; they are nice and friendly. 

SUPERFEET: TELL US MORE ABOUT YOU.  

THE: 
I'm a dad, my little daughter is 5-month-old now. I like to go for walks with my family and watch movies every night.

Meet Rachel from Shipping

SUPERFEET: WHAT IS YOUR ROLE AT SUPERFEET? WHAT'S THE BEST PART ABOUT IT?  

RACHEL:
I'm a Shipping Clerk. My favorite part of my role is the rotation of roles I work within throughout the day and the week. I could be picking product for orders, back-stocking for future orders, shipping out to customers or businesses. The variety of roles and responsibilities makes the days more interesting and I enjoy that!

SUPERFEET: WHAT ARE SOME THINGS YOU LOVE ABOUT WORKING FOR A COMPANY LIKE SUPERFEET?   

RACHEL:
The people! The people you work with make or break even the greatest job; and everyone at Superfeet is very helpful, fun and inviting. The environment of inclusion and employees first that Superfeet strives for attracts good people and I truly enjoy and value that in a company.

SUPERFEET: TELL US MORE ABOUT YOU.  

RACHEL: 
I am a loving cat and dog mom who loves to cook and trying new foods with my partner. I always enjoy learning new things like woodworking and of course getting outdoors in our beautiful, PNW.  

Meet Brinn from Marketing

SUPERFEET: WHAT IS YOUR ROLE AT SUPERFEET? WHAT'S THE BEST PART ABOUT IT?  

BRINN:
I'm a product marketing coordinator, which means I help develop and distribute educational and retailer training materials for Superfeet products.

SUPERFEET: WHAT ARE SOME THINGS YOU LOVE ABOUT WORKING FOR A COMPANY LIKE SUPERFEET?   

BRINN:
It's amazing to know that the work we do helps people do what they love.

SUPERFEET: TELL US MORE ABOUT YOU.  

BRINN: 
I'm a triathlete, golfer and miniature collector! 

Meet Brian from Sales

Superfeet employee-owner Brian DuganSuperfeet employee-owner Brian Dugan

SUPERFEET: WHAT IS YOUR ROLE AT SUPERFEET? WHAT'S THE BEST PART ABOUT IT?  

BRIAN:
I am the Sales Education Representative for Superfeet. The best part of my job is having the opportunity to connect with store owners and employees around the country that I otherwise wouldn’t have had a chance to meet.

SUPERFEET: WHAT ARE SOME THINGS YOU LOVE ABOUT WORKING FOR A COMPANY LIKE SUPERFEET?   

BRIAN:
The amazing family of colleagues I have come to know and cherish. We get the job done and we have fun doing it

SUPERFEET: TELL US MORE ABOUT YOU.  

BRIAN: 
When I'm not in my office giving virtual clinics, you can find me exploring the Pacific Northwest with my wife Kate and dog Sage! In the winter I'm searching high and low for the perfect powder stash to ski, and in the summer I'm riding mountain bikes with my buddies. I also love video chatting with my family who all live in Kentucky. Even though the entire country separates us, we always find time to stay connected.

Meet Michael from Sales

Superfeet employee-owner Michael SullivanSuperfeet employee-owner Michael Sullivan

SUPERFEET: WHAT IS YOUR ROLE AT SUPERFEET? WHAT'S THE BEST PART ABOUT IT?  

MICHAEL:
I'm the Customer Care Supervisor for custom products at Superfeet. I love having the opportunity to shape the future of Superfeet's 3D Personalized Fit Experience. I also love helping educate retailers and making them more confident in the technology installed at their stores.

SUPERFEET: WHAT ARE SOME THINGS YOU LOVE ABOUT WORKING FOR A COMPANY LIKE SUPERFEET?   

MICHAEL:
Being an employee-owner comes to mind immediately. It is such a unique experience and positively shapes the culture. It's amazing to work on a team where everyone takes ownership over the direction and vision of the company.

SUPERFEET: TELL US MORE ABOUT YOU.  

MICHAEL: 
I love having some variety in my life, so I'm always looking for new hobbies or activities, but there are a few staples. To stay active, I like to hike, play hockey, or go to the gym. When I feel like taking it easy, I enjoy visiting art museums, cooking, or playing board games.

Meet Kyle from Customer Care

Superfeet employee-owner KyleSuperfeet employee-owner Kyle

SUPERFEET: WHAT IS YOUR ROLE AT SUPERFEET? WHAT'S THE BEST PART ABOUT IT?  

KYLE:
I work in the Customer Care department for Superfeet. I find the best part of my role is being able to connect with people all of the country and helping them in any way I can. I've heard many stories from satisfied customers and how our insoles have changed their lives.

SUPERFEET: WHAT ARE SOME THINGS YOU LOVE ABOUT WORKING FOR A COMPANY LIKE SUPERFEET?   

KYLE:
I love how much this company really cares for the employees. During the pandemic we all felt some uncertainty and our senior leadership did everything they could to take care of us, while other companies were struggling to stay in business. I also love being an employee-owner! From talking to other people in various industries and companies, I know how special it is to be a part of a company that offers an ESOP for employees to be a part of.

SUPERFEET: TELL US MORE ABOUT YOU.  

KYLE: 
I'm proud to have worked for Superfeet for almost 14 years! I spent the first part of my career working in Operations in the Shipping department. My spouse and I are in the process of adopting a 2 year boy we have been fostering for more than a year. I can't wait to introduce him to the rest of the Superfeet family.

Meet Nicole from Operations

Superfeet employee-owner Nicole SoncartySuperfeet employee-owner Nicole Soncarty

SUPERFEET: WHAT IS YOUR ROLE AT SUPERFEET? WHAT'S THE BEST PART ABOUT IT?  

NICOLE:
My title is Purchasing Manager. I get to help develop new products, manage inventory worldwide, and work with Superfeet suppliers all over the world. The best part about my job is that I get to interact with all the different departments at Superfeet.

SUPERFEET: WHAT ARE SOME THINGS YOU LOVE ABOUT WORKING FOR A COMPANY LIKE SUPERFEET?   

NICOLE:
My fellow employee owners! I've worked at Superfeet for five years and getting to know each of my fellow employee owners has been a highlight. At Superfeet we are always looking for ways to make things better: products, processes, interactions and ways for each of us to grow as people. The consistent investment in making Superfeet a better place from the inside is extremely rewarding and challenging.

SUPERFEET: TELL US MORE ABOUT YOU.  

NICOLE: 
I am a proud mom of two teenagers. I love to read, snowboard with my husband and kiddos, workout, hike with our dog Libby and enjoy the outdoors. I'm a transplant from New York. I've lived in Washington for almost 25 years and as of August my NY family is in Bellingham too!


ABOUT ESOP

An Employee Stock Ownership Plan (ESOP) is an employee-owned program that provides a company’s workforce with an ownership interest in the company. In an ESOP, companies provide their employees with stock ownership, often at no up-front cost to the employees. 

To learn more about ESOP, visit our 100% employee-owned company page.  

October 14, 2020