November 29, 2017
Superfeet Unveils Individualized Footwear
We're confirming two big rumors here today, and we couldn't be more thrilled.
Here's what's happening:
- Truly individualized footwear is here. Introducing ME3D™ Recover, the market's first fully-customized recovery slide. ME3D Recover uses data captured by FitStation powered by HP—3D scans of the feet, plantar pressure measurements and an in-depth gait analysis—to create a recovery slide designed specifically for the shape of your feet and the way you move. Available this spring at select FitStation by HP retailers.
- We've partnered with Brooks Running Company to create the first individualized performance running shoes. Like ME3D Recover, Brooks' personalized running footwear will be custom-created based on a runner's unique biomechanics, as captured via FitStation by HP, and will be manufactured at Superfeet Worldwide headquarters. The industry leading technology will previewed at The Running Event, Nov. 28-30 in Austin, Texas, where select attendees will receive personalized Brooks Levitate RS shoes. The new footwear will be available June 2018 at select retail partners.
For more, read the full version of our press release:
Superfeet Unveils ME3D™ Recover; Industry’s First Fully Customized Recovery Slide
Brand continues revolutionizing individualized fit and shape solutions while disrupting industry
FERNDALE, Wash. (November 29, 2017) – With more than 40 years’ experience crafting and perfecting foundational support for life on the go, Superfeet is building on the successful introduction of FitStation by HP, and proudly previews the next evolution of the experience with ME3D™ Recover – recovery slides. FitStation powered by HP is the world’s first end-to-end solution that provides individual off-the-shelf shoe and insole recommendations, 3D printed insoles and now, individualized custom footwear. The system captures 3D scans of the foot, foot pressure measurements and gait analysis to create a one-of-a-kind Kinetic Profile of each foot, it then interprets the data to create individualized products designed specifically for the unique way each person moves.
ME3D Recover is a commercially-available individualized recovery slide with a lot size of one, available this spring. Featuring Superfeet proprietary SYNCRO Recovery Foam, the ME3D™ Recover slide takes the data collected with the FitStation technology platform and calibrates customized comfort zones to respond to the unique way each runner moves. The result is a recovery slide tuned to deliver the perfect combination of cushion and support. The ME3D Recover helps maximize recovery by minimizing the work your body encounters between runs.
“For too long recovery has been a one-size-fits-all solution for runners of different shapes, sizes and abilities,” said Eric Hayes, Chief Marketing Officer at Superfeet. “We are reimagining the way the industry approaches recovery. In addition to creating the most individualized fit solutions on the planet, FitStation also allows us to push the boundaries of what is possible with footwear manufacturing. This is just the beginning of a major shift in how consumers will experience shape and fit.”
Also debuting at The Running Event, Superfeet and HP Inc. announces a collaboration with Brooks Running Company, to produce the first performance running shoe created based on an individual’s unique biomechanics as captured via FitStation. Brooks’ personalized running footwear will be manufactured at Superfeet’s world headquarters in Ferndale, Washington and available June 2018 through special order at select retailer partners.
To learn more about FitStation powered by HP, ME3D™ Recover and the new collaboration with Brooks Running Company, please visit superfeet.com/fitstation.